The first time I encountered the practice of design was in 2014, during my university studies through what we call "design thinking" and the "Double Diamond" design process. Both methods are based on a synthesis between intuitive and analytical thinking for innovative projects. They had been developed at Stanford University back in the '80s for the first one, and popularized by the British Design Council in 2005 for the second one.
Even if technologies have impacted both the people we design for and the tool we design with since 2014, these methodologies are more than ever relevant. They are now used all around the world by some of the best product & design teams to solve wicked problems. The "double diamond" design process improved with additional tools and techniques is central in my practice. Below you will find an overview of my end-to-end process.
The process is divided into two distinctive phases, the so-called "double diamonds." The first one for the problem, the second one for the solution. If a product development process is just focused on a solution, without care and empathy for users, their problems, and their needs, the product is doomed to fail.